Pokemon Go Drives Traffic For Small Business
Pokeman Go has caught on like wildfire. This augmented reality game in which players move though the real world to capture a digital Pokemon has double the engagement of Snapchat and is eclipsing Twitter in its percentage of daily active users. It is the largest mobile game in US history, with 21 million daily active users.
As people travel around town in hot pursuit of Pokemon, there is an unexpected upside for local stores, restaurants, theatres and other businesses. This game is driving huge amounts of foot traffic and conversions with the help of in-app purchases and creative marketing campaigns.
There are two types of fixed locations in the game. The first is a PokeStop, which is a building or place around the city where players swing by to pick up points. Many of these stops are businesses. The other is a fixture called a “gym,” in which players battle their Pokemon in a bid to gain control of the location for their team.
Both types of locations attract players many times each day and can be leveraged into generating new customers for your business.
Pokemon Go – the upside:
- Is your business a PokeStop? Figure out whether your business is a PokeStop or gym. Use the online map of portals created for the game of “Ingress;” everywhere there’s a portal there is also a PokeStop or Gym. Check out the map here after you install the Ingress app on your phone.
- Throw out a lure. Lures are a cheap and easy form of marketing that increase the rate of Pokemon generation in the area around the PokeStop where they’re placed. Buy a package of lure modules in-app and set them up at your nearest PokeStop. Each lure is active for 30 minutes. Advertise a lure party and couple that with special deals to lure in some new customers.
- Are you near a Pokemon Gym? Check the Ingress map to see if your business is near a gym (or open Pokemon Go on your phone and look for the tall structures with the little Pokemon near the top). Engage with people standing near your business while their eyes are glued to their phones by offering them a discount.
- Host a PokeHunt. Host a community-wide Pokemon Go hunt that begins and ends at the door of your business. Brand the event and get your entire staff involved. Have an after-party and invite the hunters back at a later date to compare tips and conquests.
- Promote your Pokemon on Social Media. If you are a PokeStop, offer customers a discount for taking a screenshot of a Pokemon in your location and post it on social media with a tag to your business. If you’re not a PokeStop and you’re nowhere near one, hire a member of your staff to sit on Pokemon Go all day and take screenshots of all the Pokemon they capture. Have them upload the shot on social media and tag you.
- Risk of break-ins. If your business is a PokeStop and foot traffic increases dramatically, there could be unwanted people on your property after business hours and your risk of break-ins could increase.
- Parking problems. Another issue for businesses that are PokeStops is that Pokemon Go players may take up all your parking spaces!
- Climbing the walls. If your business is a property that has gates or is otherwise secured, Pokemon Go players could get a little crazy about getting into areas that are off limits.
- Declare yourself a Pokemon Free Zone. If you don’t want a PokeStop at or near your business you may request its removal here.
Have fun and enjoy some creative marketing opportunities leveraging Pokemon Go for your business. If you use any of these tips, tag the IT Specialists at K2 Tech Group on social media so we can share in your success.
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